In year 2013, Peugeot 3008 becomes the most profitable car in China of PSA. It beyonds company expectation. Since Jan last year China made 3008 launched market, it has sold 52.3 thousand already, which is much more than LV Haitao, general manager of Dongfeng- Peugeot first expectation. He thinks about 3 thousand sales per month, which is already doubled.
With Chinese automobile sales growth slows down, the rapid expansion super luxury brand now tastes its bitter result. According to statistics, Bentley, Ferrari and Lamborghini etc. super luxury automobile brands sales in China has declined or step at the same growth. As reporter known, good days for super luxury automobile dealers have gone. Some dealers even say some mode terminal price almost "bankrupt". It cannot deny relationship between rapid expansion of super luxury brand before. Therefore, most of international automobile companies still take China as one of the most important potential market for super luxury brand automobile, and even has not reduce their sales goal in China up to now, but sales network expansion has slowed down.
Contributed by hot sales of 3008, Dongfeng- Peugeot sales of 2013 has reached 270 thousand, which has increased 27% over the market performance of last year.
Chinese automobile market fast growth attracts eyesight all over the world. Part of super luxury brands enter the market and speed up their market steps in China, particularly in first and second tier cities. Take Bentley for an example, the brand develops as many as 15 dealers in China last year. Rolls- Royce, on the other hand, develops 7 new dealers. Porsche develops another Porsche center in Beijing last year, which mount Porsche center number to 5 around Beijing area, and 53 around nation. The second authorized Maserati dealer open for business last year as well, which includes a exhibition room and 3S center after sales.
It confidents its successor 2008, which Dongfeng- Peugeot will introduce it to market later.It is a small size city SUV. Both of decoration and outside appearance design are full of French style and built in with high technology factor.
However, rapid expansion does not bring too much help for super luxury brand. According to statistics, Bentley sales has increased 19% in 2013 globally, but decline 3% in Chinese market. Ferrari faces the similar situation. Its sales decline 1 out of 3 to 554. Lamborghini 2013 sales are only 267, which has declined 16.7% over last year.